Business Relationship Management

Ulticom’s Business Relationship Management (BRM) Program is part of a major initiative focusing on continuously improving customer-facing services and processes. It is designed as a means to focus the organization on how Ulticom "delivers products" and "conducts business." The program concentrates on developing business-to-business strategies for accelerating our customers' success while providing an exceptional customer experience.

Traditionally, when we think of value, we instinctively think of product quality, reliability, and capability. However, Ulticom expects to distinguish itself by tapping into another component of our value chain: product delivery and our business infrastructure.

Ulticom recognizes that our customers have different use patterns for our products as well as unique business requirements. The BRM program is intended to provide an adaptive delivery methodology and supporting processes to fit in with customers' business models. Our objective is to create value for customers through innovative programs to enable supply chain synergy.

We view customer feedback as the driving force behind the development of an adaptive business model. Many companies fail because they become corporate efficiency experts. They focus on cost savings and cycle time reductions - often at the expense of their customers. Rather than developing our business model programs from the inside out, Ulticom's BRM model works from the outside in. We prioritize our programs by engaging our customers and prospects as contributors to the process.

Customer feedback and participation have already influenced our Relationship Management Road Map. Ulticom has developed and launched my.ulticom.com, a customer web portal, which provides an integrated data environment designed to be an interactive source of communication, training, documentation, licensing, product support, and product delivery. It is a single point for customers to access all of these key services.

Customers can contribute to our BRM program by bringing their insights and recommendations directly to their Sales team. They can also contact the Business Relationship Management Team at brm@ulticom.com.